Category Archives: web 2.0

5 principles for getting buy in (for social media but mostly for anything)

I had the privilege of presenting at the recent ARK Group Australia Library 2.0 event where I was asked to share my experiences from CPA Australia for obtaining buy in to do 2.0 and social media type initiatives. In my role … Continue reading

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Filed under engagement, innovation, leadership, social media, web 2.0

Enterprise microblogging (part 3): the benefit of hindsight

Let’s do a quick recap: In Part 1 CPA Australia fell in love with Yammer (our chosen enterprise microblogging platform). Part 2 saw us identifying benefits we’ve experienced and in this final instalment, almost 18 months after implementation I share … Continue reading

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Filed under enterprise 2.0, organisational learning, web 2.0

Enterprise microblogging (part 2): ‘all of us are smarter than any of us’

Quick recap: CPA Australia has approximately 450 employees in 16 offices across 11 countries serving upwards of 130 000 members. In part 1 we focused on my workplace love story of introducing the enterprise microblogging platform Yammer. This middle child … Continue reading

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Filed under enterprise 2.0, organisational learning, web 2.0

Enterprise microblogging (part 1): A love story

Motivated by presenting our story at VALA2010 on Thursday (so this is a preview teaser!) – this post forms Part 1 in a 3 part series on the implementation of enterprise microblogging within my workplace. Part 2 and 3 will … Continue reading

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Filed under enterprise 2.0, organisational learning, twitter, web 2.0

Overcoming the backlash of the backchannel

Many of us would remember the recent story of Danah Boyd who had a humiliating experience at the New York Web2.0 expo in late November. This resulted from the criticism and harsh comments displayed via the live Twitter stream at … Continue reading

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Filed under twitter, web 2.0

We are all Big Brother in a popularity contest

Computers, video games and the web were all at some point labeled as causing people to be more insular and solitary, and less social.  This has now come full circle with people now being more connected and social than ever … Continue reading

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Filed under twitter, web 2.0

From Twitter sceptic to convert (and slight addict) in 7 days

Twitter is the buzz word and ‘it’ tool of the moment and as a newly immersed social media girl I am officially jumping on the bandwagon with my journey from being Twitterless to Twitterfied. A little over two weeks ago … Continue reading

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Filed under twitter, value, web 2.0

Social media play

I have to admit I thought I was a typical ‘with it’ Gen Y when it came to social media tools but there are so many different tools – how can you possibly keep track of them all – or … Continue reading

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Filed under web 2.0